Nuestros tips & consejos



Definitive guide to optimize a text for SEO (I)

Do you want to create articles to  improve the SEO of your website? From Casals Online, we bring you a complete guide with easy tricks to apply so you can get the traffic your blog deserves!

As an online marketing agency, we are very aware of the importance of a well optimized blog for the SEO of an online commerce. Still, not any blog is enough, there are many details that make the articles of a blog better positioned than those of your competition. From the form and content, to the title and URL will determine what your text can achieve. Today at Casals Online, we bring you a complete and understandable guide divided into two parts so you can get the most out of your texts.


A content aimed at your target audience

The content of the article is the key to its success. The main theme must be related with the line of your online business. When we do not deal with similar topics or related to our website, we blur the objective of the content and it is more difficult to position it.

A good way to find interesting content for the blog is to think about the needs of our target audience. What topics might get their attention? That is, what themes could make our target reach the blog? To do this, we must enter into the mind of the public we want to reach and look for topics that add value to them.

Once we have found the ideal content adapted to your target, we should focus on the form and personalization of it. Again, without forgetting our target. What language will facilitate their reading? Will the public expect a more formal or more informal text? Is it necessary to use a technical language? The specific language not only changes from one sector to another, but also by geolocation, age, sex … For example, it is not the same to make an article about a video game for children than for adolescents or adults: each one must adapt the language and form to the public in question.

All this has to be very clear so that the author of the article can adapt correctly to the defined public.



Once we have chosen the content and form of our text, we begin to think about the key word that will be included in the article. A keyword is the term or set of terms that users use when they search in the search engines. That is, users find will find your page using specific Keywords. That’s why it’s so important to know how to select the most profitable one and use it in your SEO.

And, considering its importance, how to find the correct keyword, and where and when it should appear?

First of all, to find the right word we have to know what people is looking for. For this we can use various search engines. We recommend the following: Google Keyword Finder, Ubersuggest  or KeyWord Tool. Here we must search for the word or combination of words that has the highest level of searches and the minimum level of competence.

Once we have found our Key Word, we must analyze where it should appear. Our KeyWord should appear in the title, in the first introductory paragraph and in the last one. From here, we must be ourselves (using our common sense) who decide where to include it again. We must be clear that a badly introduced keyword that hinders the reading of the article, will not help the SEO, and could even harm it. Therefore, it is better to appear once in the well-linked text than three times unnaturally. The optimal number of times will vary according to the length of the article.

In addition, nowadays, search engines no longer work exclusively to position isolated keywords, but also semantically related words. Imagine you are writing an article about travel bags, you should not only use the keyword “travel bags” all the time, but also use their synonyms as “travel luggage” or “briefcase”, making variations in the plural form…

Easy and clear URLs

URLs must be friendly and easy to interpret by search engines, and must be fully optimized for the keyword on which the content revolves. We must remove from the URL those words that do not add value, such as conjunctions, prepositions … A fundamental rule to keep in mind is that the URL should only contain lowercase letters, numbers and hyphens.


Do you want to know more? You can continue reading the second part of the definitive guide of Casals Online to optimize the SEO of your texts through this link. Continue reading to learn how to optimize the SEO of your articles to create the ideal blog for your current and future clients.

Related Posts
Review Title
Review Content