We start by clearly defining what you want to achieve with your landing page and assessing aspects such as inclusion in a broader campaign, if it’s linked to an Adwords of Facebook Ads strategy.
Our objective is firstly to make your landing page eye-catching and interesting for your audience, as a good design can make the difference between a boring landing page with a high bounce rate and another that grabs users’ attention, thus generating traffic and conversions.
DESIGN IN HARMONY WITH YOUR COMPANY VALUES
While only a landing page, this page must be in harmony with your company’s values and be along the same lines (conceptually and in terms of design) as your website and the rest of your brand’s corporate image.
USABILITY AND USER EXPERIENCE
Your landing page should be optimised based on UI/UX criteria, with good interface design and enhancing usability so that browsing is easy and user-friendly.
A CLEAR CALL TO ACTION
The most important point is that users know, at all times, how to get in touch, either via a permanently visible form, or an accessible telephone number or a readily-available buy button.